Estée Lauder – Double Wear

I had the pleasure of collaborating with Untold Studios and director FILFURY to craft the look and feel for Estée Lauder’s Double Wear foundation campaign. The core objective was to bring to life the smooth application, long-lasting performance, and scientific innovation behind the formula—while staying true to the brand’s iconic aesthetic.

The art direction was realized through two product films and a series of key visuals, designed for in-store environments and social platforms.

Credits

Client: Estée Lauder
Studio: Untold Studios
Role: Art Director